10 LEONARD STREET

Tribeca Artist’s Loft

How did Alessandra create a listing strategy that yielded $110,000 over the asking price?

By leveraging the “Compass Private Exclusive,” taking advantage of the power of the entire Be NYC team’s experience, and tapping into her deep intuition.

With her fellow teammates, Alessandra carefully designed and presented 3 pricing strategies. The seller then chose the pricing strategy the team believed would yield the highest closing price, albeing not the highest listing price. 

If this sounds counter-productive, don’t worry, there’s a special twist to this story.

The apartment was then distributed as a “soft launch” to the brokerage community on compass.com first before hitting Streeteasy, Trulia and Zillow as a “Compass Private Exclusive.”

Here’s where things get spicy. Alessandra was able to intuitively analyze activity results and demand, verifying that the listing strategy chosen would have the best chance of yielding the highest closing price for her client.

And just like that, the results were in. Alessandra had a full ask offer before the listing even hit the open market, going on market with such a high demand that the Be NYC team helped  the seller secure an additional $110,000 went into contract just 2 weeks later. 

That night, Alessandra, the team and the seller celebrated with vegan chocolate and a whole lot of bubbles.