177 NINTH AVENUE

Chelsea Luxury Condo 

In the midst of the COVID-19 pandemic and a battered NYC economy, Marc this stunning luxury home sold for a whopping $4.2m. This is a record purchase price for the H line in the building to this day.

Here’s exactly how Marc did it.

When Marc took on Chelsea Luxury Condo, the real estate market was not looking great. At the time, most Manhattan luxury properties were experiencing price drops and sitting on the market for extended periods of time.

So, with the rest of the Be NYC team, Marc went ahead to brainstorm creative solutions on how to maximize exposure to this stunning luxury home and win over buyers’ hearts.

The strategy to move forward was simple, yet impactful. 

Indeed, the proof is in the pudding: seeing Chelsea Luxury Condo was a whole new level of experience compared to sharing photos or videos of the home. This only meant one thing: getting people in the door was key. 

And being a dad, convincing people was something Marc excelled at. After all, what’s harder than getting your kid to finish all their veggies? 

So, first, the Be NYC team staged the home with splashes of color and art to let its features pop, while still honoring its minimalist architecture. Then, they listed the home as both a rental and sale in order to attract the most amount of foot-traffic possible.

During the open house, a japanophile who visited the home and was initially considering it as a rental, fell in love and ultimately purchased the home at the asking price - $4.2 million. Being a dad has its perks in the real estate business, don’t you think?